ChiroPure Website Privacy Policy

ChiroPure ("ChiroPure," "we," "us," or "our") respects your privacy. ChiroPure is the legal name of the practice. This Website Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://chiropurenc.com/ (the "Website"), request an appointment, contact us, or otherwise interact with our online services.

This Website Privacy Policy applies to information collected through the Website and related online services. It does not replace ChiroPure's Notice of Privacy Practices, which describes how ChiroPure may use and disclose protected health information ("PHI") under the Health Insurance Portability and Accountability Act ("HIPAA") and explains patients' HIPAA rights. If information we collect is PHI, our Notice of Privacy Practices governs to the extent it conflicts with this Website Privacy Policy.

1. Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

• Your name, email address, telephone number, and other contact details;
• Appointment preferences and information submitted when requesting or scheduling an appointment;
• Information you provide in a contact form, message, text message, email, or telephone call;
• Communication preferences and consent choices; and
• Any other information you choose to provide.

Please provide only the information reasonably necessary for your request. Unless a form specifically asks for it through an approved process, please do not submit detailed medical histories, diagnoses, Social Security numbers, financial-account information, or other highly sensitive information through a general website form.

Information Collected Automatically

When you use the Website, we and our service providers may automatically collect certain information, including:

• Internet Protocol (IP) address;
• Browser, device type, operating system, and language;
• Pages viewed, links clicked, referring pages, and visit dates and times;
• General geographic information derived from an IP address;
• Cookie identifiers and similar technical information; and
• Information about how you interact with the Website.

Appointment Scheduling and Customer-Relationship Platform

ChiroPure uses HighLevel to support online scheduling, forms, communications, and customer-relationship management. When you request or schedule an appointment online, information you enter may be transmitted to and processed through HighLevel on ChiroPure's behalf.

Call Tracking

We use call-tracking technology to understand how callers found ChiroPure and to route calls. This technology may process information such as the caller's telephone number, the number dialed, the date and time of the call, call duration, call-routing information, and the webpage or advertising source associated with the call. ChiroPure does not record telephone calls.

Google Analytics 4

We use Google Analytics 4 ("GA4") to understand Website traffic and usage. GA4 may use cookies and similar technologies to collect information such as device and browser details, approximate location, session information, pages viewed, and interactions with the Website. Google processes this information according to its own terms and privacy practices and the settings selected by ChiroPure.

GA4 does not receive appointment information, form contents, medical information, names, email addresses, or telephone numbers from ChiroPure. You can learn more about Google's privacy practices at https://policies.google.com/privacy and about Google Analytics controls at https://tools.google.com/dlpage/gaoptout.

2. How We Use Information

We may use information to:

• Respond to questions and requests;
• Schedule, confirm, reschedule, or cancel appointments;
• Provide requested services and patient support;
• Communicate by telephone, email, or text message;
• Operate, maintain, secure, troubleshoot, and improve the Website;
• Measure Website use and evaluate advertising and referral sources;
• Prevent fraud, misuse, security incidents, or unlawful activity;
• Comply with legal, regulatory, and professional obligations; and
• Protect the rights, safety, and property of ChiroPure, our patients, Website users, and others.

Where HIPAA applies, ChiroPure will use and disclose PHI only as permitted by HIPAA and as described in our Notice of Privacy Practices.

3. Cookies and Similar Technologies

The Website may use cookies, tags, and similar technologies that help the Website function, remember preferences, measure traffic, and understand Website performance. Some cookies are placed by third-party service providers, including Google Analytics.

You can adjust cookie controls through your browser settings and, if available on the Website, through our cookie-preference tool. Blocking certain cookies may affect Website functionality. Browser "Do Not Track" signals are not interpreted consistently across the industry, and the Website may not respond to all such signals.

4. How We Disclose Information

We may disclose information:

• To vendors and service providers that support scheduling, communications, website hosting, analytics, call tracking, security, and other business operations;
• To healthcare providers and others involved in your care when authorized or otherwise permitted by law;
• To comply with a subpoena, court order, legal process, regulatory request, or other legal obligation;
• When reasonably necessary to protect rights, safety, security, or property; and
• In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.

Where a vendor creates, receives, maintains, or transmits PHI on ChiroPure's behalf, ChiroPure will address applicable HIPAA business-associate requirements.

We do not sell your medical information. We do not share mobile opt-in information or consent with third parties or affiliates for their own marketing or promotional purposes. We may disclose such information to service providers solely as needed to deliver communications and support our services.

5. Email and Text Communications

If you provide your email address or mobile number, ChiroPure may use it to respond to you and send appointment-related or other service communications. If you separately opt in to promotional messages, you may unsubscribe from marketing emails using the link in the message or reply STOP to marketing text messages. Reply HELP for assistance. Message frequency may vary, and message and data rates may apply.

Consent to receive promotional text messages is not a condition of receiving treatment or purchasing services. Opting out of marketing messages will not necessarily stop non-marketing communications, such as appointment confirmations or responses to your requests, where otherwise permitted.

Email and ordinary SMS text messages may not be fully secure. Do not send sensitive medical or financial information through an unsecured channel.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no website, transmission method, or storage system can be guaranteed to be completely secure. Where ChiroPure handles electronic PHI, HIPAA security requirements apply.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain appropriate business and patient records, meet legal and regulatory obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and applicable requirements.

8. Your Choices and Requests

You may contact us to request that we update or correct certain contact information or to ask questions about our Website privacy practices. Requests involving medical records or other PHI are handled under ChiroPure's Notice of Privacy Practices and applicable law.

You may limit cookies using browser or Website controls, opt out of marketing communications as described above, or choose not to submit information through the Website. These choices may limit some Website features.

9. Children's Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online directly from children under 13 without appropriate parental or guardian involvement. If you believe a child under 13 has provided personal information through the Website, please contact us.

10. Third-Party Websites and Services

The Website may link to websites or services that ChiroPure does not control. Their privacy and security practices are governed by their own policies, and ChiroPure is not responsible for those practices.

11. Changes to This Policy

We may update this Website Privacy Policy from time to time. We will post the revised version on this page and update the "Last Updated" date. Material changes may also be communicated in another appropriate manner when required by law.

12. Contact Us

Questions or requests about this Website Privacy Policy may be directed to:

For questions about medical records, PHI, or patient privacy rights, please use the privacy contact identified in ChiroPure's Notice of Privacy Practices.